LinkedIn AI Tools: Will They Get You Noticed by Recruiters?

LinkedIn is the professional networking platform in today's job market. But, most people underestimate its value in their job search. With the explosion of artificial intelligence (AI) tools, the process of standing out in the competitive market can seem even more overwhelming. LinkedIn just joined in with its own AI tools to help people build their profiles. You have to pay for premium to get access to these tools, so is it worth it for most people? And, do these tools actually work for your job search? We asked our recruiters and resume experts to find out what they think and put together the following insights to help you answer this question.

Understanding LinkedIn's AI Tools

LinkedIn's AI tools are spread out across the platform and can be used by both recruiters and job candidates. These tools leverage advanced algorithms and machine learning capabilities to provide valuable insights and recommendations for profile optimization, job matching, and visibility improvements. By understanding how these tools work, job candidates can make the most of their LinkedIn profiles, increasing their chances of getting noticed by recruiters.

The Purpose of LinkedIn's AI

The purpose of the AI tools on LinkedIn for job seekers is to assist with your efforts. These new LinkedIn AI tools can be used to optimize your profile, message people on the platform, and explore the platform. With the right strategy and a sense of what you want to do next, you can tap right into these AI tools to really accelerate your job search and career. By setting up job alerts, you can also receive a notification whenever a job is posted or your target job or company. This feature can be a valuable addition to your job search strategy, keeping you informed and up to date on relevant opportunities.

The AI tools for recruiters on LinkedIn, including the recruiter lite feature, continue to serve to find new candidates and to filter out people. A savvy recruiter can use these features, such as recruiter lite, to skip right to the best profiles and resumes that match their open jobs - without having to look at all of the other people who are applying for the jobs. People who use keywords and build robust profiles are the ones who make it through these features.

LinkedIn built these tools on the platform to also keep people engaged on LinkedIn. The platform is more successful to advertisers and to its partners if it can show that more people are on the platform and that they stay active on it. So, LinkedIn has built a number of techniques to the system to keep people using the platform and AI is no different.

The Role of Recruiters on LinkedIn

Before diving into the AI features on Linkedin, it is important to first understand the role of recruiters on the platform and how it impacts your job search. Recruiters use LinkedIn to find and evaluate potential candidates who may not be actively looking for a new job and to assess those who have applied for the positions. By understanding how recruiters utilize LinkedIn, job seekers can optimize their profiles to attract the attention of hiring managers and increase their chances of landing the right job.

LinkedIn and Recruitment: A Few Eye-Opening Facts, Figures and Statistics

Over 90% of recruiters use LinkedIn every single day. They are using LinkedIn to find and filter talent for the jobs that they are trying to fill. How and what recruiters look at on LinkedIn makes a big difference in how job seekers should use AI. Here are the stats and details that job seekers need to know before building their profiles and before applying for jobs on LinkedIn.

LinkedIn Job Search Stats

The rise of AI and online job searching means that there are more applications for jobs than ever. On average, 77 job seekers apply for a job on LinkedIn every second. That means that there are over 6.6M applications for jobs every day on LinkedIn. There are also an average of 15M open job postings on LinkedIn. Of those postings, only 300k are for remote jobs.

LinkedIn reports that over 49M people are using the platform to find new job opportunities each week. It also reports that 6 people get hired on LinkedIn per minute. So, if you do the math, there are over 3x as many jobseekers on LinkedIn as there are open jobs. And, for those who are hired on LinkedIn, over 1/3 of them are connected with someone at that company via LinkedIn. Joining LinkedIn groups for your industry can be a valuable strategy to stand out in this competitive job market. More than 80 percent of the people who landed a new job in 3 months participated in LinkedIn groups. This is often because LinkedIn groups can help to build connections that matter for their job search.

Moreover, not every job is filled with candidates on LinkedIn. Thus, making the landscape even more competitive than these stats show.

How Recruiters Evaluate Your Profile

Recruiters look at candidate profiles in 2 different ways. First, they can search the system using LinkedIn Recruiter to find candidates for their open jobs. Each field on your profile, including work experience, is also a field that the recruiters can search in LinkedIn Recruiter. That means that if you don't complete the field on your profile, you can't show up in the searches of recruiters. Or, you are showing up for the wrong searches if you complete the fields incorrectly.

Second, recruiters will look at profiles in LinkedIn Recruiter when you apply for jobs. Here, the system will give the recruiters insights about whether you are a fit or not for the job posting based on your profile. This is where the AI will evaluate your profile, the job description, and the requirements that the recruiter sets to determine your fit for the role. This part of LinkedIn can also be integrated with the employer's applicant tracking system. Depending on how these systems are configured and which ATS the employer uses, the candidates may go through even more layers of AI filtering. So, there is a ton of technology evaluating your profile before anyone looks at it if you are using LinkedIn in your job search!

Improving your Visibility with LinkedIn AI Tools

The AI tools and technology for recruiters on LinkedIn have been around for a long time. So, it feels like the roll-out of AI tools on LinkedIn for job seekers is overdue. There aren't as many tools available for job seekers right now, but here is a breakdown of those tools for job seekers.

How LinkedIn AI Works

Like all AI tools, the ones available on LinkedIn are based on large language models. Basically, these tools take the inputs that you provide (in most cases your profile) and provide recommendations pulling data from across the system. The AI can only generate so much. The stronger the foundation of your profile and the insights that you share, the better the recommendations will be to make your profile stand out. The AI is also pulling from other LinkedIn profiles to make these recommendations. That means that the content it recommends may not be unique and it may not be accurate. But, these are still powerful tools if used the right way.

LinkedIn Headline Generator: Get the Best Profile Headline

Crafting an engaging headline is crucial for standing out in search results and capturing recruiters' attention. A headline on LinkedIn goes with you everywhere on the platform. In many cases, your headline is what people see before they look at your profile or your application. These 120 characters can make or break your job search in many cases. So, using the headline generator to come up with ideas to get attention can be a big advantage to your job search.

The LinkedIn headline generator aids job seekers in creating compelling profile headlines, increasing visibility, and attracting potential employers. An impactful headline enhances profile views, connection requests, and outreach opportunities, making a strong first impression in the job market. Try this tool and make sure to pick and choose the options generated to stand out to recruiters on LinkedIn.

When crafting your headline, remember your audience. If you are looking for a job, then the audience will be recruiters that want to know who you are, your strengths, and skills. Build a headline that conveys these big concepts to get their attention and make that recruiter click on your profile to learn more.

LinkedIn Summary Generator: Write a Good Summary with AI

The About section of your LinkedIn profile is the one chance to tell everyone your elevator pitch. This field on your profile can hold up to 2,300 characters and that gives a lot of space to paint a full picture of who you are professionally. LinkedIn AI can help you write this key part of your profile.

The LinkedIn Summary Generator AI can help you create a professional, attention-grabbing summary optimized for search algorithms and recruiter behavior. But, you will have to edit this content to make it accurate and as complete as possible. Remember, you are communicating your entire elevator pitch in this section of your LinkedIn profile. So, if you don't know that yet, then you won't be pleased with the content produced by the AI.

And, the right keywords are essential in your About section. These keywords will drive the visibility of your profile to recruiters and the AI is pulling from your current profile - not necessarily where or what you want to do next. Thus, if you are looking to do something different, then the AI Generator may not be right for you.

InMail Generator

There is also an AI tool on LinkedIn to help you craft a perfect message to people on LinkedIn that you are not connected with. As the stats above show, starting a conversation and having a professional connection with someone at the organization can make a huge difference in standing out from the crowd. This part is challenging for most people. So, the AI tools to start writing those inmails can be a huge value add for many job seekers on LinkedIn.

Try out the tool and generate some messages. Before hitting send, make sure to edit it. There is a real person on the other side of that inmail and they will be reading it. That person may even ask you questions about whatever is said in that message. So, it is key for everyone to read those AI-generated messages and to edit them before sending your AI-generated inmail.

Limits of LinkedIn AI Tools

When optimizing your LinkedIn profile for job hunting, it's crucial to recognize the limitations of AI tools. While they offer support, genuine personalization cannot be replaced. AI tools also have restrictions in capturing individual career goals and aspirations accurately. Fine-tuning specific skills and work history requires human intervention for the best results.

Your career and current goals aren't clear to any AI. So, you will need to provide the tools with strong direction before you use whatever the AI generates. And, if you don't know what you want, it may be even harder to direct that AI tool to create content for you. This is where it can be valuable to work with experts like those at The Contingent Plan to build compelling, professional LinkedIn profiles that stand out to recruiters.

Avoiding Common Mistakes While Using LinkedIn AI Tools

When using LinkedIn AI tools, it's crucial to avoid over-reliance by personalizing your profile headline, work history, and skills. Take caution in matching job titles, company profiles, and specific job descriptions. Over-optimization should be avoided to ensure a natural job search experience for hiring managers. Remember to prioritize human connection for job success instead of solely relying on AI tools.

Your profile also needs to be completed - every single field. This is a big step that many overlook or fail to complete because they don't know what to put in the sections. Filling out every little field means that anyone using those fields to find or filter candidates like yourself will see you. This thoroughness with your profile also shows strong attention to detail that many candidates claim to have (or need in certain roles). So, make sure to show off your skills starting with your profile.

Most importantly, make sure that you build an honest profile using the drop-downs and options already in LinkedIn. Pick a job title from the fields that are recommended and communicate your actual job title (if different) in the description field of your experience. This honesty is key to connecting with the people who will review your profile beyond the computer systems that filter it. Including your specific job title in the description will also help recruiters to find you when they want someone with that super specific current job title. By including your current job title, such as "Project Manager, eCommerce Customer Experience for Checkout, Cart, and Post-order," you increase your chances of being noticed by recruiters.

Is LinkedIn Premium Worth it for Your Job Search?

LinkedIn Premium comes with a cost. The question of whether that cost is worth it for your job search depends. It depends on whether you will actually use all of the features in your search. If you will not use the features or you are not actively searching, then the cost of LinkedIn Premium probably isn't worth it for you.

LinkedIn Premium offers a free trial to most users. Take advantage of this trial to see if you want to use it. Check out the advanced search filters, company name search, and visibility into specific job titles, making it easier for job seekers to find relevant job opportunities and recruiters. You can also test out those LinkedIn AI tools if you sign up for LinkedIn Premium.

It's important to consider your job search goals, budget, and how much value you expect to get from the premium features before making a decision. Ultimately, leveraging LinkedIn's AI tools, whether through a basic or premium membership, can significantly enhance your job search experience and increase your visibility to recruiters.

Will Using LinkedIn's AI Tools Land You the Right Job?

The LinkedIn AI tools alone are not enough to get the job. They are simply a start to building out a complete profile. You also need to complete the rest of the fields and to use all of the other features on LinkedIn in your job search. LinkedIn members who are active on the platform using it strategically are the ones that find the best value from LinkedIn in their job search.

Conclusion

LinkedIn's AI tools offer numerous advantages when it comes to catching the attention of recruiters. By utilizing these tools, you can optimize your profile and increase your visibility within the platform. The AI recommendations help you fine-tune your profile, ensuring that it is tailored to attract the right audience. The headline generator assists in creating a captivating headline, while the summary generator helps you craft an engaging summary. However, it is important to note that these AI tools have certain limitations.

To maximize the benefits of LinkedIn's AI tools, it is crucial to follow best practices and avoid common mistakes. This includes regularly updating your profile, using relevant keywords, and showcasing your achievements and skills. By leveraging the power of these tools effectively, you can significantly enhance your chances of landing the right job.